Daily Mirror-

• The shortening of the name "Cam's" illustrates that the language is quite informal. This also portrays that the newspaper doesn't have much respect towards David Cameron, therefore, the representation of him is negative. 
• The number "£1,439" is in bold red which really grabs audience's attention and red has a connotation of danger (which is negative). This makes the readers of the magazine think that David Cameron might be dangerous and negative. Furthermore, the red makes the number appear greater and more dramatic than it actually might be.
• "Cam's" rhymes with scams- this might make some people think that David C. wants to scam them for the money.
• The image of David C. was used to makes him look like he's quite happy about the whole situation. This makes him look very negative because the newspaper made him look like he actually is pleased about taking the money and the whole story is true. 
• The magazine is aimed at the middle class (C and B) and we can tell that due to the simpler language used on storyline above the main storyline. Furthermore, rich people wouldn't care about their money as much as the ones who don't have so much of it.
• Person who is in control of the magazine is against David C. and we can tell because the newspaper illustrates him in a negative light. 

• Formal language with the use of personal pronouns. This illustrates that Ed M. takes the people who read the magazine seriously. 
• The newspaper is supporting Labour because Ed M. is a part of it and he is illustrated in a positive light.
• Pledge has "Ed" in it 
• Ed M. in the image has a direct eye contact with the readers of the magazine, this makes the readers/audience feel involved and like he is talking directly to them and that might make them trust him because he is not scared to give an eye contact 

How are ethnic groups represented in the music industry

In Bon Jovi- Wanted Dead or Alive the band members are represented in a normal, positive and stereotypical way. The males are represented as successful, peaceful, not argumentative and there are no swear words present in the song/performance (swear words are stereotypically present in Rap culture in which black people are mainly present). Furthermore, they are dressed as stereotypical white rock stars, they are not wearing chains, baggy jeans or other clothing which is linked with Rappers and stereotypically black people.

In a scene in the music video, door of the limo is held open for Jon Bon Jovi. This illustrates the stereotypical representation of them. Stereotypically black people are not successful and if this video contained black people. the limo door probably wouldn't be held for them. This represents the white nature of the singers in a stereotypical way. Another shot that illustrates they are stereotypical successful men is the shot for them being on a plane. In the days when they used to tour and play, flying on a plane was expensive and thy had the money for it. Stereotypically, black people are poor and wouldn't have enough money to fly on a plane.









2pac-Ghetto Gospel- The title of the song is stereotypical itself. Stereotypically (as mentioned above) black people are poor and live in Ghettos.
In this shot of the music video, there is a group of black males which are dressed in a stereotypical way for black people. They are wearing baggy jeans hanging off their butts, chains and oversized clothing.

BBC iPlayer- Broken

This long shot illustrates to the viewers what the location of the shot is and it also portrays a female character in the mise-en-scene who is surrounded by huge houses which in turn make her looks very tiny and young. The character is young and her being the only present character in the mise-en-scene suggest that the neighbourhood she's in is safe.

The mid shot illustrates the male character present int he mise-en-scene as a kind and friendly looking man. He is wearing work clothing and the props (car, house and the uniform) present int he mise-en-scene illustrate to the audience that he is a hard working and helpful man. He is interacting with another character in a positive way and that is portrayed by his positive facial expressions and hand gestures. 

This is a cut away in an action. This shot is between the girl's dad attacking a man and she is looking outside to have a look at what is going on. This cut away is a distraction from the main action occurring in the mise-en-scene. Close up of the character in the mise-en-scene which portrays her facial expression which is quite concerned. Her facial expression illustrates that the girl is upset about what is about to happen and her facial expression illustrates that she has realised that what she has done was wrong.

This is a mid close up shot which portrays feelings of the female character present in the mise-en-scene. The background present in the mise-en-scene is very dull and looks like it wasn't cared about. That could suggest that there is no grown up female present in the house because stereotypically it's the females who look after the house.

This is a two shot. In this shot the older girl is telling the younger girl (both are present int he mise-en-scene) to go back inside after witnessing their dad attacking another man. This illustrates to the audience/viewers that there might be no motherly figure present int he house to tell the girls to get back inside (or to stop the father). Furthermore, that shows that the girls need to care for each other.

Mother India and Dirty Pictures

 Female present on the Mother Media advert is illustrated very stereotypically. She is represented as a weak woman and stereotypically females are meant to be the weaker gender. However, she is not sexualised.

Dirty Picture illustrates the female character in a very stereotypical way. She is illustrated and represented as a sex toy. Her cleavage is out and 3 men are around her. Females get many negative words attached to them (for example whore, slag or bitch) and this movie poster suggests that the woman is a whore because 3 men are around her and 2 of them are interested in her and kind of touching her in a sexual manner. Furthermore, the female is wearing red coloured top and lipstick. Red colour has a connotation of love, sex and danger.

250 words analysis on This Girl Can-ot completed

This Girl Can

 The women are represented as powerful and independent. They are not ashamed of their body and take pride in it. That is illustrated by including in the mise-en-scene not size 0 models but some curvy women which are not ashamed to do many kinds of activities in the video while for example they sweat a lot/some of their body fat shakes. That breaks a stereotype of girls always trying to look good/pleasant.

  The clothing included in the mise-en-scene of the video illustrates to the audience that these women present in these shots are all different and are not afraid to express themselves. All of them are wearing something different and that adds realism to the advert because in real life every human being is different. Only magazines portray the same/specific trades of a female/male (for example a specific weight, hairstyle, beauty etc). Furthermore, it allows a larger number of the population to relate to this advert than for example an advert for a high fashion magazine which only illustrates similar type of women because in this vide there are more women present of different shapes and ethnicity. 

Media Report

 
     My research has helped me with my pre-production because due to it I was able to tell who my target audience was and what they would like to see in my music video. My music video will be aimed at mainly girls (because 72.73% of people who answered my questionnaire were females), aged from 14 to 17 years old (100% of people who answer my questionnaire were aged between 14 to 17) and students (all of the 22 people who I got a responses from stated that they are students). It will also be aimed at people who enjoy listening to meaningful, story telling and old rock music (the highest percentage of people 54.55% who answered my questionnaire stated that rock music is their favourite genre of music) and people who have enough spare time to watch a music video instead of just listening to the audio of it (21 of 22 people who answered my questionnaire have no job and 22/22 are students therefore they have some spare time to do that. Furthermore, young people/teenagers listen to music through their head phones on buses and locations like that all the time. Even equipment like earphones are advertised for teenagers because there is a stereotype which states that teenagers listen to music all the time).
   The research has also helped me with deciding what genre of music I should do and what specific codes and conventions I should include (due to knowing that most people like rock music, I am allowed to include dark clothing, gloomy surroundings and low key and gloomy lighting and these things are some of the codes and conventions and iconography of rock music). Due to all the information provided by 22 people through filling in my questionnaire, I was able to produce a story line for a storyboard which fits my specific target audience (the story line of my music video will follow the music's lyric). That makes the production of my music video a lot easier and organised.
   My video will include a storyline which will follow the music video because most people (45.45% of people through filling in my questionnaire stated that they prefer music videos which follow the story line of the song). The main character in my music video will be a female because 16 people out of 22 who answered my questionnaire were females. Therefore, I want most of the females to be able to relate to the actress in the video and escape to their own little world. The questionnaire responses that I got illustrate that a high percentage of people also like creative music videos (27.27%). To appeal to my target audience I will try to be as creative as possible while producing my music video and I will achieve that by using interesting locations, camera angles, camera shots and creatives story line.
   After trying to film my music video I have changed my mind and instead of doing a usual type of video I've decided to create a stop motion music video. I have decided to do that to add some more creativity to my whole production. Furthermore, I thought that would add an effect to the song I'm using (Metallica- Fade To Black) because the song I'm using has a good beat to it and is quite slow.
 

   

 

Textual analysis- Coursework

My media choice-
I've decided to produce a music video for a rock song about love. The video will be mostly happy. However, a death will occur in the video and that can make the video quite depressing for some of the viewers. I will try to make the video as creative and original as possible. Furthermore, I will also include cute and depressing parts because that's what my target audience likes. Stereotypically females love romantic, emotional and depressing at parts movies and videos and that's why I will include both cute and depressing parts in my video.

What the video will be about-
The video is about a couple who are in love. They go through a lot of fun in their life. There is a blue haired character which is meant to illustrate their love and happiness. There will also be a dancing female who will dance to illustrate happiness and sadness throughout the video. Furthermore, at some point of the video the male actress will die and with his death the blue haired actress's hair will go short and brown; that should portray to the viewer that the male character is dead and that her blue hair represented their love. The video will also portray a lot of nature shots like fields etc. At the end of the video the main character who is a female and now a grown up woman will illustrate to the viewer that she is happy with the way her life is and she still hasn't found anyone else.

My target audience and strategies how I will meet their needs- 
   My music video will be aimed at mainly girls (because most girls answered my questionnaire), aged from 14 to 17 years old, middle class, students and all religions. People who enjoy listening to good rock music, people who have enough spare time to watch a music video instead of just listening to the audio of it. It will also be aimed at people who like to watch videos with a lot of nature shots. People who find joy from other people's happiness.
   My video will include a happy, exciting, cute and creative story line which will appeal to the female target audience (especially the cute parts of it) because stereotypically girls like cute stories and objects. I will also try to include attractive looking actors/actresses to appeal to the female target audience because girls enjoy seeing and looking at attractive men. I will not only include attractive looking male/s but also attractive looking female/s. I want my target audience to be able to relate to the video and maybe even imagine themselves being in the video/being the actress.
   I will try to pick a song with a story line about love because that's what stereotypically girls really enjoy to watch (that is what my questionnaire portrays). I want them to be able to escape to their own little world by watching my music video.
   The questionnaire responses that I got illustrate that most people like creative music videos. To appeal to my target audience I will try to be as creative as possible while producing my music video.

 
 I've decided to do a creative and original Rock music video for my coursework. The music video will not be depressing, it will be happy, exciting, creative and cute because that's what some of my target audience showed to like through filling in my questionnaire. However, I will try to make it emotional at the same time (by for example including one or two sad scenes) without making it depressing and still keeping it happy because most people said that they like emotional music videos (people who answered my questionnaire).

The video will be about growing up. It will portray at least 3 stages of certain periods in life (childhood, teenage years and adulthood). I want to convince the target audience that if they believe in something (for example their dreams) they will be able to achieve it at some point of their life. The video will follow the storyline because my questionnaire illustrates that is what people that filled it in/my target audience likes. The video will be about a couple who knew each other for most of their life and they grew up with each other. The video will mostly show a lot of positive things they went through together. Around half way through the video (when the male is around 19 years old) the male will die. Later in the video the female will find happiness again through dancing (in her teenage years). When the woman grows up she will not be in a new relationship to show that she stayed really 'loyal' to her loved one.