This Girl Can
The women are represented as powerful and independent. They are not ashamed of their body and take pride in it. That is illustrated by including in the mise-en-scene not size 0 models but some curvy women which are not ashamed to do many kinds of activities in the video while for example they sweat a lot/some of their body fat shakes. That breaks a stereotype of girls always trying to look good/pleasant.
The clothing included in the mise-en-scene of the video illustrates to the audience that these women present in these shots are all different and are not afraid to express themselves. All of them are wearing something different and that adds realism to the advert because in real life every human being is different. Only magazines portray the same/specific trades of a female/male (for example a specific weight, hairstyle, beauty etc). Furthermore, it allows a larger number of the population to relate to this advert than for example an advert for a high fashion magazine which only illustrates similar type of women because in this vide there are more women present of different shapes and ethnicity.
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