Analysing magazine front cover- Men's Health

Red recognisable logo of the magazine's name. The masthead is the boldest thing on the front cover. It is in the biggest font and the brightest colour. Red has a connotation of danger and action; action is usually associated with men. The masthead is also behind the actors head and it is still recognisable. Famous brands are able to do that because people know them and recognise them.
   The target audience for this magazine is middle class to rich men (class B and A), ages from 25 to 45 years old. The cover contains a male character the audience can idolise and find personal identity with. Another point which suggests that the target audience is males is the choices of colours. The magazine is quite calm, cold and simple in turn of colour choices and the colours used here are stereotypically attached to men. Even though the magazine's main target audience is males, it does have some niche audience like for example women. Women would be interested in buying this magazine because they might find Hemsworth attractive and would like to gain information about him.
   Celebrity which has a built body used on the front cover to attract the audience. The audience does not only idolise Hemsworth but they might also want to find some personal identity with him. Audience might believe that if they buy the magazine they will be just like Hemsworth and will have an attachment with him. Furthermore, through putting a celebrity on the front cover the audience trusts the magazine more people famous people have a status. The way Hemsworth poses illuminates that the magazine is targeted at men because he is not posing in a sexual way to attract females, he is posing in a way to show off his muscles and to gain respect from the males.
   The cover lines/puffs attract the target audience by informing them and attracting them about secrets on flat belly. They also attract target audience with the topics on sex. Most people between 25-45 have sex and that appeals tot he target audience.