Thursday, 9 October 2014

Representation task 1-


Class- Magazine- Vogue represents upper and middle class (Vogue is a rich and posh magazine. Vogue is aimed at middle and upper class people (B and A) because in those classes people are interested in fashion and are actually able to afford buying things from that magazine. Vogue usually contains products which are expensive and on top. Furthermore, very famous celebrities are used which could suggest that the magazine is famous, respected and quite expensive. Vogue is also for people who know celebrities, expensive brands and actually are interested in fashion. Lower classes have no time to focus on fashion and that kind of aspects because they are too busy working etc.). That is proven by the use of rich, cold and calm colours which look  sophisticated, rich and posh. Furthermore, the use of very famous actors/models illustrates that the the creators/publisher of the magazine has a lot of money to give out which illuminates that it is higher class because it has the money.
Age- Film- (HTTYD is aimed at younger audience, children to teenagers (aged between 8 to 17). It is animated which once again suggests that the film was created for younger audience. Furthermore, the story line is about a young boy who becomes friends with a dragon. For many children that might be a dream come true. Adults do not believe in dragons while children do and therefore adults will not be interested in the movie.) In HTTYD the main character is portrayed as a troubled teenager/older child. The movie shows struggles which most teenagers go through (like for example fighting with parents, not getting along with peers and other little things like that). The male character is portrayed quite stereotypical for his age.


Gender- TV show- Supernatural represents males as quite manly, fearless and full of humour (that is quite stereotypical for many males). They wear leather jackets which highlights how manly they are. Leather jackets have a connotation with motorbikes and motorbikes are stereotypical for men.

Race- TV show-

(not finished)

Tuesday, 7 October 2014

Analysing magazine front cover- Men's Health


Red recognisable logo of the magazine's name. The masthead is the boldest thing on the front cover. It is in the biggest font and the brightest colour. Red has a connotation of danger and action; action is usually associated with men. The masthead is also behind the actors head and it is still recognisable. Famous brands are able to do that because people know them and recognise them.
   The target audience for this magazine is middle class to rich men (class B and A), ages from 25 to 45 years old. The cover contains a male character the audience can idolise and find personal identity with. Another point which suggests that the target audience is males is the choices of colours. The magazine is quite calm, cold and simple in turn of colour choices and the colours used here are stereotypically attached to men. Even though the magazine's main target audience is males, it does have some niche audience like for example women. Women would be interested in buying this magazine because they might find Hemsworth attractive and would like to gain information about him.
   Celebrity which has a built body used on the front cover to attract the audience. The audience does not only idolise Hemsworth but they might also want to find some personal identity with him. Audience might believe that if they buy the magazine they will be just like Hemsworth and will have an attachment with him. Furthermore, through putting a celebrity on the front cover the audience trusts the magazine more people famous people have a status. The way Hemsworth poses illuminates that the magazine is targeted at men because he is not posing in a sexual way to attract females, he is posing in a way to show off his muscles and to gain respect from the males.
   The cover lines/puffs attract the target audience by informing them and attracting them about secrets on flat belly. They also attract target audience with the topics on sex. Most people between 25-45 have sex and that appeals tot he target audience.

Margin Call-analysis

                                            Analysis



Establishing shots which illustrates the surrounding. Furthermore, it also illustrates to the viewer/audience what the video/drama/film is going to be about. 
This mid shot illuminates to the viewer that the situation in the office isn't too good. The man's facial expression comes across as quite frustrated and angry. There are computers in the shot which are part of the Mise-en-Scene. 

Pan from the female character through the office. That allows the viewer/audience to see/get to know the surrounding the scene is happening in. Furthermore, the lighting seems quite dull and blues are overtaking. The use of cold colours has a negative colour connotation. Blue is cold and dark colours can symbolise mean and evil.
Over the shoulder shot portrays to the audience/viewers that a conversation between a man and two women is going on. Furthermore, the business wear (which is also part of the Mise-en-Scene) illuminates that the meeting is quite serious. This shot is also a mid shot and it portrays the female's emotions 





















Wednesday, 1 October 2014

George Ezra- Blame it on me

                                   Analysis of the video-



At the beginning of the video there's an old man who looks quite silly who tells the singer not to follow the 'yellow brick road' (the scene is presented with a mid-close up shot). There's also (direct) mode of address used by the old man who stares at the camera in turn looking into the audience's eyes and talking to them. That makes the audience feel involved because it looks like the old man is looking straight at them. The singer doesn't listen to the man (I believe that not many people would due to the costume/clothing he is wearing). The clothing does make the man look a bit silly and childish. However, the grey hair and beard make him look wise and that could make some people (or audience) listen to his warning.The warning in the video prepares people for something interesting (negative or positive) to happen. It warns the audience and foreshadows that something negative probably will happen because the old man is making sure that the singer really agrees to his decision of following the 'yellow brick road'. 


The title screen states 'Blame it on me'. However, the singer is looking and walking away from the screen and is faced backwards to the camera which could portray that he doesn't really want to take the blame which suggests that he is going against what he's saying. The title screen is also quite intriguing because it grabs the audience's mind with 'blame it on me'. The audience for sure wants to know what the blame is; that will make them continue watching the video. This once again is a mid shot, it is also a dolly shot because he is followed by the camera.

Over the shoulder shot portrays a happy child after attacking the singer with a toy. That could be a visual metaphor (the child being life and the singer a normal human). The lighting becomes soft lighting in this shot and he background becomes darker which could signify the negative thing that just happened to the singer and it could also signify that the child is evil/mean. 



There's a bird's eye view shot at 0:55 seconds in the music video.