- The shortening of the name "Cam's" illustrates that the language is quite informal. This also portrays that the newspaper doesn't have much respect towards David Cameron, therefore, the representation of him is negative.
- The number "£1,439" is in bold red which really grabs audience's attention and red has a connotation of danger (which is negative). This makes the readers of the magazine think that David Cameron might be dangerous and negative. Furthermore, the red makes the number appear greater and more dramatic than it actually might be.
- "Cam's" rhymes with scams- this might make some people think that David C. wants to scam them for the money.
- The image of David C. was used to makes him look like he's quite happy about the whole situation. This makes him look very negative because the newspaper made him look like he actually is pleased about taking the money and the whole story is true.
- The magazine is aimed at the middle class (C and B) and we can tell that due to the simpler language used on storyline above the main storyline. Furthermore, rich people wouldn't care about their money as much as the ones who don't have so much of it.
- Person who is in control of the magazine is against David C. and we can tell because the newspaper illustrates him in a negative light.
- Formal language with the use of personal pronouns. This illustrates that Ed M. takes the people who read the magazine seriously.
- The newspaper is supporting Labour because Ed M. is a part of it and he is illustrated in a positive light.
- Pledge has "Ed" in it
- Ed M. in the image has a direct eye contact with the readers of the magazine, this makes the readers/audience feel involved and like he is talking directly to them and that might make them trust him because he is not scared to give an eye contact
